Innovator, Early Adopter or Laggard?

So where are YOU and your company on this Bell Curve when it comes to using new technology on the Sales and Marketing of your Company/Real Estate?

If your not sure what the Rogers Innovation Curve is all about maybe the below bullet points will provide a bit more clarity. (Or you can always Google it or Wikipedia it - like I usually do ;-)

• Innovators - the risk takers willing to take the initiative and time to try something new when it comes to building their business/project /property development
  


• Early Adopters - tend to be respected group and industry leaders, the individuals essential to adoption by whole group.
  


• Early Majority - the careful, safe, deliberate individuals unwilling to risk time or other resources until the trend is already irreversibly under way.
  


• Late Majority - those suspect of or resistant to change. Hard to move without significant influence and effort.
  


• Laggards - these are those who are consistent or even adamant in resisting change. Pressure is needed to force change and even then it is done reluctantly.

I find it's interesting to also see that there is a correlation between what developers build in regards to Green Building/LEED Certification and where they are on the Innovation Bell Curve with their marketing and sales programs.

What do you think? Am I on to something with that observation?

My opinion is this -Innovators and Early Adopters are always looking for advantages, looking for new ways to do "it" better than they have done previously and gain a competitive advantage - regardless of what part of the program we are looking at.

They are always trying to compete whether it is against someone else or their previous personal best.

So where are you on the curve?

What are you going to do differently to get a competitive advantage?