Getting A Head Start with your Marketing Program

So why is there a picture of Jorge Perez and his new book at the top of my post?

Well I'll get to that in a moment.

But first off I am always shocked that not every developer in NYC is not taking advantage of the CPS-1 program that allows you to start testing ad marketing your project before your Condo Offering Plan is approved by the Attorney General.

My only conclusion is why they don't is that they don't know what it is.

I know Jorge would use it - read his book and you'll see why I say that.

So for those of you who focus on the construction side of the process and aren't that into the marketing side let me give you a "heads up"on this program.

CPS1 is shorthand for Cooperative Policy Statement 1, and it sets out the Attorney General's rules governing how a developer may test the market for a new building before filing the offering plan, and, for that matter, even before construction is completed.

The CPS1 period, which lasts 120 days but can be extended for an additional 60 days: ''This is so Developers can advertise and take names of people who are interested, but they cannot take money. They can talk about price ranges, but nothing specific. No reservations can be accepted; no deposits can be accepted, and all advertisements must be approved by the Office of the Attorney General.''

I'm not an Attorney so have your counsel check it out for you - but here's the link in the mean time.

http://www.oag.state.ny.us/realestate/policy/Cps1.pdf

So what you say?

Well the sooner you can start building the Buzz about your project the better.

According to one of the greatest Property Marketers Jorge Perez (He's the Southern Half, Chairman, CEO of the Related Group) The first things/principles you have to do according to Jorge is:

1. Develop Awareness

2. Build Interest

3. Create Desire

He has a few more steps so buy his book - but you get the idea right?

These things take time, creativity, skill and money to execute - So let's make sure from this point forward your team knows how to get you a head start and give you every possible advantage in this changing marketplace!