Wednesday, July 9, 2008

First Things First


Here is a scary statistic - 77% of all homebuyers start their search online.
And that is according to the National Association of REALTORS study of homebuyers and sellers back in 2005!

So in 2008 that number is probably low.

So when they find YOU and YOUR PROPERTY online what do they get?
The basics?
A few pictures, a rendering or two some basic neighborhood shots?
BORING! - Next!

If you are not engaging them online, if they want to talk OR are talking WHO is listening?
AND filling in a basic contact email on a basic brouchure style website that goes off to the unknown is absolutely average -so what are you going to do differently?

How will you differentiate yourself moving forward?

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