2009 - No one takes a New Year lightly

The real estate industry is facing turbulent times.

It matters little now what 2008 was or what you think 2009 should be. But I can tell you this - there will be more fireworks. (Hope you like the pic of my old home town)

The fact is, what’s unfolding in the marketplace is nothing like you or anyone else could have ever imagined a few years ago.

As a result those that are going to survive and prosper must implement new strategies, new business plans and new revenue models.

Those who don't...................

I’m making a major shift on what I will be focusing my energy and efforts on in 2009.

What are you going to do differently this year?

In this financially constricted and challenging time I have a new strategy that will enable my clients, contacts and prospects to save a lot of money and improve the valuations on their buildings and their company’s balance sheets.

I will get in to the specifics more next time.

One thing I know for certain about 2009 is that no one can recycle or reuse wasted time, wasted energy or wasted money.

Marketing Synergy 2.0

How should Websites, Advertising, Blogs and P.R. work together in this connected world?

How do you connect all of the pieces?

Quick Story

I saw this huge development the other day.
Impressive product, priced right, great amenities – the full page ad with a great headline which had an offer which made me want to go online and find out more.
Sounds great huh?

And when I did get online to see it, guess what I found?
Just their same old website/online brochure.
There was NOTHING in relation to their new advertising promotion.
NOTHING, NADA, ZIP, ZERO!

The Ad did its job – everything else was a failure.
The Website should have had at the very least a new page detailing the offer OR an ad to click through on the landing page OR even better a banner on all of their pages.

How about linking their existing site to their own blog?
A blog that is updated regularly and has video?
A blog which has all of the key team members contributing and shares with us why they are doing what they doing and what they love about it and the lifestyle that the new owners are going to have there.

They should be sharing the cool stories which are taking place now as it is going up.
People want more info not less and they are taking more time and becoming more informed.

And where was the P.R?
They had a full page ad in one of the major daily papers and there was no other “pick up” of the project! AND there are a lot of angles on that project that they could promote which leads me to believe that their P.R is either non-existent or lazy.

Outstanding!

The goal of advertising in 2008 is to drive them online!
Sales is a multiple contact sport – the more you “touch” the higher probability that they will remember you and take action AND once they do take action then your components/team better compliment and enhance each other.

Once you get their attention you better know what you are doing – producing a site then thinking your job done is a blue print for failure in sales.

Your project’s online life and strategy needs to be constantly reviewed and updated if you don’t do that then you are your own worst enemy and the architect for marketing and sales mediocrity.

Superior 2.0 strategy is straight forward IF you now how to play this new digital game.