This past Sunday the The New York Times ran an article that was about how brokers now had to get creative to “seduce buyers”.
DUH! – talk about being masters of the obvious!
Of course things need to be done differently we are only in the worst financial crisis of our era.
Some of the tactics sounded interesting and fun and like they achieved their preliminary objective which is to create more awareness.
What wasn’t directly stated was the fact that we are now are competing for fewer buyers than what previously existed and the first thing that needs to be done is catch their attention.Some brokers are hustling for their clients and going above and beyond.For those who are going the extra mile and trying something new and something that you haven’t done before then I applaud you.
A condo or a project needs to stand out from the pack, the more people know about your project the better.
Events, tours are great and necessary but where the game really needs to change is online – and that is where most agents are operating like its 2004 - time to retool, re skill and compete in a new arena.
Do what you’ve always done and today you won’t get what you use to get!
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