Tuesday, August 26, 2008

The Truth about your Marketing


People judge you now faster than ever.

They form opinions about you and your project before you ever see them.

In this digital world they judge your project by the website alone.
Prospects will make multi million dollar decisions on what buildings to go see and what to miss based on your digital presence alone NOT on the how good the actual building is.

Sure not all of the time but do you want to gamble on what the percentage is by trying to save on the place/website where they form their first impression? - and where they have their first contact with you?

Do you realize that the paradigm has shifted? The consumer gets to make an opinion before he ever sets foot in your project, before he ever meets your sales person.

So what is your digital presence saying about you? about your projects?

And who is helping you get that piece of your business not only right but head and shoulders better than your competition?

What's their strategy to navigate this brave new 2.0 world?

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